Nicole Scherzinger makes technology sexy as she wows in the UK's first ever Twitter dress at 4G launch
By Fay Strang
PUBLISHED: 16:57 EST, 1 November 2012 | UPDATED: 17:30 EST, 1 November 2012
She's impressed on the fashion front week after week during her stint on The X Factor so far.
So it's no wonder Nicole Scherzinger was asked to model the UK's first Twitter dress at the launch of EE - the new 4G mobile network.
On Thursday evening the 34-year-old made an eye-catching entrance in the unique dress at the event held at Battersea Power Station.
Tweet me: Nicole Scherzinger wore a dress that lit up with Tweets at the launch of 4G mobile network
Nicole's stunning haute couture dress is constructed from 8 meters of the finest French silk chiffon, laden with over 500 Swarovski crystals and over 2,000 LED lights, which lights up to spell out Tweets sent in by fans in real time throughout the evening (via @EE and #tweetthedress).
The gown was created by leading interactive fashion design agency Cute Circuit, whose clients include U2 and Katy Perry.
So as not to distract from the gown, Nicole kept her hair loose falling down her back and her make-up was simple.
Shine bright: Nicole looked stunning in the dress at the event at Battersea Power Station on Thursday evening
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Design: Nicole's dress includes 500 Swarovski crystals and over 2,000 LED lights
Clearly excited about wearing the dress, Nicole tweeted:'I've been asked to wear the UK's first ever twitter dress tonight for the @EE Launch Party @BatterseaPowerStation #tweetthedress So EXCITED!'
The X Factor judge also performed a number of her popular hits including the Pussy Cat Dolls' Don't Cha, as well as her new single.
Nicole's not the only one who took to the stage at the event, world-renowned digital Magician Marco Tempest and DJ Yoda also made sure the night went off with a bang.
Contrast: Pixie Lott went for a demure looking outfit, while Dione Bromfield flashed some flesh
A host of celebrities attended, not wanting to miss out on the momentous launch.
Pop princess Pixie Lott arrived looking pretty in pearls, with an overcoat and red briefcase style bag.
Fellow pop star Dione Bromfield made an entrance in a cropped lace top revealing her stomach and a pair of tight leather trousers.
Made In Chelsea: Cheska Hull and Gabriella Ellis both opted to wear black for the occasion
Tangoed: TOWIE stars Sam and Billie Faiers arrived with former co-star Harry Derbidge
Reality stars: Sam and Billie both dressed to impress in flattering outfits and up dos
Made In Cheslea stars Gabriella Ellis and Cheska Hull glammed up in all black ensembles for the event hosted by James Nesbit.
They weren't the only reality stars to attend, loved-up TOWIE couple Tom Kilbey and Lydia Bright were there too.
The usually glamorous Lydia looked understated in a checked trouser suit, which she gave a quirky twist to with a large fur Russian style hat.
Their co-stars Sam and Billie Faiers arrived with a very tanned looking Harry Derbidge.
Essex love: The Only Way Is Essex couple Tom Kilbey and Lydia Bright looked casual yet stylish
Louis Spence (L) was ready to pose on the green carpet while host James Nesbitt (R) looked dapper
MK1: Former X Factor contestants MK1 looked happy as they struck a pose
X Factor rejects MK1 showed up in their in usual urban style of clothing and looked typically excitable.
A projection show was created using the very latest 4D technology to beam the light show across the entire 8,000 square meters faade of the former power station after a specifically built screen which was constructed between the iconic chimneys.
The spectacular was accompanied by a pulsating score, exclusively composed by critically acclaimed scratch DJ, DJ Yoda.
Let there be light: Battersea Power Station was specially lit u! p for the! occasion
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