The X Factor, Adele, Nicole Scherzinger Among Winners At Social TV Awards
wennThe X Factor, Nicole Scherzinger and Adele were among the winner's at today's first Skatta Social TV Awards.
The prizes were dished out last night in London, awarding "exceptional creativity, vision and the very latest inspirational technologies".
Anton Du Beke hosted the ceremony, and presenters included Lisa Scott-Lee, Nikki Grahame, Kitty Brucknell and Aisleyne Horgan-Wallace.
The winners were as follows:
Branded Content AwardPumaBudweiserNew Look - WINNER!
Live Streaming AwardHeat Mag (BAFTA and NTA Red Carpet) - WINNER!AP Live (Grammys and Oscar Red Carpets)TESN (Sporting Events)
Social TV Entertainer of The Yearwill.i.am - The Voice (BBC One)Simon Cowell - The X Factor USA (ITV2) - WINNER!Caroline Flack - The Xtra Factor (ITV2)
Broadcast Journalism AwardThe One Show (BBC One) - WINNER!BBC Click (BBC World News)The Olympics Coverage (ITV)
Nicole Scherzinger (WENN)
Media Crossover AwardBauer Media - WINNER!Top GearCapital FM
TV Show AwardThe Apprentice (BBC One)The X Factor (ITV)Strictly Come Dancing (BBC One) - WINNER!
Best TV App AwardSkyGOVevoiPlayer - WINNER!
Music AwardNicole Scherzinger for 'Boomerang' - 6,147,811 views in two weeks post release of the video on Vevo - WINNER!Black Eyed Peas 'Dirty Bit' - for creating an app supporting the release of the single, and also totaling 180,000,000 YouTube views.Adele for 'Skyfall' - for reaching No1 on iTunes less than 10 hours after its release.
Use of 2nd Screen Social MediaThe Voice (BBC)The Million Pound Drop (Channel 4)The Xtra Factor (ITV2) - WINNER!
Drama and Soap AwardHollyoaksMy Mad Fat Diary - WINNER!Coronation Street
Online Video AwardPsy - 'Gangnam Style' - 1 Billion viewsAdele - 'Skyfall' - 83,489,796 views - WINNER!One Direction - 'Kiss You' 66,272,031 views
Viewing Device AwardSamsung - WINNER!AppleSony
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